Lawrence (Larry) Maisel, CPA, MBA, CGMA

President, DecisionVu Analytics

Advisory Board Member

Technical  Advisor

"Transforming finance rarely fails because leaders lack ambition or vision. It fails when vision is not translated into an operating model built on integrated processes, trusted data architectures, effective governance, aligned behaviors and incentives, and the execution discipline required to meet today's business demands. Too many organizations attempt to compete in tomorrow's marketplace while relying on yesterday's operating model. The Strategic Finance Operating Model™(SFOM™) was created to bridge that gap - transforming strategic vision into sustained execution and enabling organizations to achieve superior performance, resilience, enterprise success, and enduring vitality."

Lawrence (Larry) Maisel, CPA, MBA, CGMA, is a recognized leader in finance transformation, performance management, analytics, and AI-enabled finance. Throughout a career spanning more than twenty-five years as both an industry executive and management consultant, Larry has helped organizations modernize finance capabilities, improve decision-making, and unlock enterprise value through the integration of strategy, operating model design, technology, data, and analytics.

A trusted advisor to CEOs, CFOs, boards, and executive leadership teams, Larry has led large-scale finance modernization and enterprise transformation initiatives across multiple industries. His experience spans finance transformation, performance management, operating model redesign, digital enablement, AI strategy, shared services, organizational change, and business optimization.

Larry is widely recognized for his contributions to AI-enabled analytics and performance management. He developed the Analytics Scorecard™, an AI-enabled evolution of the Balanced Scorecard framework, and has trained hundreds of finance and business professionals on the practical application of analytics and artificial intelligence. His work focuses on helping organizations translate data into actionable insight and measurable business outcomes.

Over the course of his career, Larry has held senior leadership positions including Senior Partner-in-Charge of KPMG’s Financial and Performance Management consulting practices and leadership roles with the Balanced Scorecard Collaborative, Oracle, and other advisory organizations. He has also founded and led boutique consulting firms focused on delivering practical solutions to complex finance, strategy, and operational challenges.

Larry is the author of multiple books and numerous articles on analytics, performance management, finance transformation, and strategy execution. His publications have received industry recognition and have influenced finance and performance management practices used by organizations around the world. He has also served as a faculty member at Columbia Business School, where he taught predictive business analytics and helped develop future generations of finance and business leaders.

Larry holds a BA in Economics and an MBA in Corporate Finance. He is a Certified Public Accountant (CPA), Chartered Global Management Accountant (CGMA), Lean Six Sigma Black Belt, and has served in leadership and advisory roles with organizations including the AICPA, AFP, FEI, and IMA.

As Technical Advisor for Building the Building the Strategic Finance Operating Model™: The CFO's Blueprint for Value Creation in the Age of AI, Larry provided valuable guidance, insight, and subject matter expertise in the areas of finance transformation, analytics, performance management, and artificial intelligence. His contributions helped strengthen the practical application of the concepts, frameworks, and future-state perspectives presented throughout this book.